Le 30 janvier 2015, 06:31 dans Humeurs • 0
( Picture: Cheap Bridesmaid Dresses )
Super Bowl adverts are such a big part of the event that sometimes it's easy to forget why people are even watching the enormous spectacle.
The American Football showcase event attracts a huge number of fans so advertising positions are much sought after and a highly-lucrative business.
But one company got their Super Bowl effort horribly wrong and the misjudgement was picked up on by hundreds of fans.
As a result, the advert has been pulled by the company before it hit the air on Sunday, perhaps wisely.
The advert, called "Journey Home," features a golden retriever puppy named Buddy who bounces out of the back of a truck before embarking on a gruelling trip back to his home, via many disturbing scenes.
Upon arriving home, he receives the welcome: "Buddy! I'm so glad you made it home!... Because I just sold you on this website I made with GoDaddy."
The final scene shows Buddy loaded in a box on the back of a van, which was being driven by famous female racing driver Danica Patrick.
"Ship him out," is the final reaction from the family who were selling the poor dog.
Steffen Baldwin, president and CEO of the Animal Cruelty Task Force, said: "The callous, careless and disposable way these animals are portrayed in the GoDaddy commercial shows everything that's wrong with the puppy industry in less than 60 seconds and minus the rows and rows of stacked cages on top of stacked cages and breeding dogs that are unable to walk on grass after living a life in a crate being bred until they no longer serve a useful purpose to the owner."
In a statement titled "We're Listening, Message Received," GoDaddy CEO Blake Irving acknowledged things didn't go quite as planned.
"At the end of the day, our purpose at GoDaddy is to help small businesses around the world build a successful online presence," he explained.
"We hoped our ad would increase awareness of that cause. However, we underestimated the emotional response. And we heard that loud and clear."
More than 35,000 people have signed an online petition calling for GoDaddy to pull its 2015 Super Bowl ad, which it has now done.